Value based Marketing

Are You Telling the Right Brand Story?
ByPerspectives November 14, 2017February 27, 2023

Good stories make us think. Make us feel. They create anticipation and surprise us. They help us remember ideas and concepts in a way that numbers and text just don’t. That’s why a good brand story is the best way to reach out to customers and emotionally connect. Now, take a look at your brand’s story….

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The Company Story: It’s Not About You
ByPerspectives June 28, 2017February 23, 2023

Have you ever been stuck in an event with someone who just talks about himself? How did you feel? I’m sure you just wanted to flee… That’s how your customers feel when you talk about your company and features. Your customers don’t care about you… they care about themselves. They want to know what value you bring…

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